Athlete Social Media Mastery: Build Your Brand with Purpose

Lifesaving athletes — your platform has power.Want to grow your following, attract sponsors, and help elevate the sport? In this masterclass episode of The Rip, we break down how to use social media with purpose — and impact.From strategy and storytelling to content creation and common mistakes, learn how to build your personal brand and help grow the profile of lifesaving along the way.🎙️ Featuring Christina Mallion, founder of Get On! — a sports media and sponsorship agency helping athletes, teams, and events turn stories into spotlight.With 10+ years of experience in content creation, brand strategy, and storytelling, she shares real, practical advice that works — on and off the sand.