Athletic Brewing Company founder, Bill Shufelt

What this episode covers

Athletic Brewing Company is a fast-growing brand in an emerging category that is about to blow up: non-alcoholic craft beer. So we talked to Athletic Brewing’s founder about why he started the company; the stigma of not drinking; why “near beer” has been so bad; why there’s such a need for products like this in the outdoors community; Athletic’s brewing process; how he feels about the emerging competition in the space; and more.TOPICS & TIMES:When / why did start thinking about starting Athletic? (2:17)Stigmas around not drinking (5:06)Stigmas around “N/A” beer (8:31)Why didn’t N/A beer take off sooner? (12:45)Parallels: N/A beer & the plant-based meat industry (28:17)Two For the Trails program (31:02) Hosted on Acast. See acast.com/privacy for more information.

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How long is this episode of BLISTER Podcast?

This episode is 48 minutes long.

When was this BLISTER Podcast episode published?

This episode was published on November 23, 2020.

What is this episode about?

Athletic Brewing Company is a fast-growing brand in an emerging category that is about to blow up: non-alcoholic craft beer. So we talked to Athletic Brewing’s founder about why he started the company; the stigma of not drinking; why “near beer” has...

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