ATLAS CHOKED: A Call for Purpose-Driven Workplaces

In her 1957 classic, Atlas Shrugged, author Ayn Rand argued that the business of business is to make money – nothing more. In her new book, The Conscious Professional: Transform Your Life at Work, due out next month, Jennifer Hartung pointedly disagrees. There is much more to business than pursuing profits and earning a paycheck, Jessica argues. Founder and CEO of Integrated Work, a Boulder, Colorado-based consulting firm, Jessica is an evangelist for purpose-driven workplaces, where owners and employees alike strive to integrate their personal values into their workday. In fact, Jessica believes that professionals who embrace a mission that goes beyond making money are more influential, effective, and fulfilled on the job. As Jessica tells host and reputation coach Dean Rotbart on this week's edition of Monday Morning Radio, even those with the most mundane jobs can find meaning in their everyday tasks. Photo: Jessica Hartung, Integrated WorkPosted: December 10, 2018Monday Morning Run Time: 41:43