Ato Dadson's Job is to Educate Clients on Realistic KPI Results

In this episode, Enoch unpacks the essential role of digital account management with experienced Account Manager, Ato Dadson. Described as often misunderstood and undervalued, but absolutely essential, account management is explored in detail. Learn about the nitty-gritty of account management, including how Ato unexpectedly landed in the field, the day-to-day responsibilities of being the first point of contact for clients on digital media matters, and the complex question of who's to blame when a campaign underperforms – spoiler: there's no single answer, but the account manager has a duty to spot loopholes.Ato shares insights on understanding what clients really want, noting that it can differ from the brief and requires speaking directly with them. Discover the art of managing client expectations through clear communication, educating clients about platforms, building relationships, and providing regular updates.The episode also covers how to bring different teams together for a project, ideally in person or online, and how to overcome hurdles by communicating and seeking help when needed. Essential advice for aspiring account managers is also shared: be brutally knowledgeable and work on your communication. Essential listening for marketers and small business owners who believe in digital marketing.Watch Episode on YouTube: https://youtu.be/U0Qocz5tfEwConnect with Ato Dadson on LinkedIn: https://www.linkedin.com/in/ato-dadson-8107a1159/Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyTimestamps00:00 Introduction1:21 How Ato Got into Digital Marketing3:38 Jumping from Traditional Marketing to Digital Marketing?4:28 Who's an Account Manager?5:57 Who takes the fall if a Campaign Underperforms? Ato Answers13:49 Manage Clients Expectations? What's that?15:40 How Ato Manages Clients' Expectations17:24 Ato's arsenal of Managing Client's Expectations18:42 Hurdles in Account Management19:59 Partner Agency Relationships21:25 Advice to upcoming Account Managers