Attack of the Ad Blockers – Privacy, Choice, and Ad Technology

Show #106, Hour 1 | Guests: Bob Hoffman is the author of Marketers Are From Mars, Consumers Are From New Jersey, former head of two advertising agencies, and writer of the industry blog, The Ad Contrarian which was named one of the world’s most influential advertising and marketing blogs by Business Insider. In 2012 Bob was selected Ad Person of the Year by the S.F. Advertising Club Noah Swartz is a Staff Technologist on the Tech Projects team at the Electronic Frontier Foundation (EFF). He works on the various software the EFF produces and maintains, including but not limited to Privacy Badger. Before joining EFF Noah was a researcher at the MIT Media Lab as well as a technomancer and free software/culture advocate. Sandy Pelland is the founder of lifestyle destination website MomLifeTV and member of the Interactive Advertising Bureau (IAB). Her site’s mission: Being a Mom is one of the most rewarding experiences. But, parenting isn’t always easy. Sometimes you just need help. At MomLifeTV, we’ve assembled talented professionals and organizations who give you great tips, advice and information. We also feature great stories from Moms, to help you, on your journey through Motherhood. Dave Yoon is co-founder/creator of Been Choice which adds a new twist to the ad blocking game: users can opt in to see advertising, and get paid in exchange for being tracked! Earlier this week the Apple App Store pulled Been Choice over privacy concerns; Been Choice has resubmitted it for approval. Dave spent a decade with MIO Partners (McKinsey Investment Office) as Engagement Manager, then Portfolio Manager, before co-founding Been, Inc. | Show Summary: Angie explores ad blockers, ad technology, privacy, and the overall ad industry with a diverse panel of experts.