Attaining rapid firm growth through stronger client relationships

Founder of award-winning firm Latitude Accountants, John Saade, chats to Accountants Daily about his 20-year career in accounting and the bespoke client solutions fuelling the firm's growth.  After taking out the award for fast growing firm in the recent Australian Accounting Awards, Saade discusses why his clients value tailored solutions and services that go beyond just a transactional service. He also shares the firm's plans for expansion and why the firm remains dedicated to supporting small-business owners as it expands into new locations around Australia.  With many firms struggling to find talent, Saade also chats about the firm's approach to attracting younger accountants by building up the culture of the firm; creating a fun environment; and highlighting the purpose and vision of the firm, which is to support the small businesses in the community.  He also discusses some of the challenges that lie ahead in the current economy and how his firm is helping small businesses through more challenging times.