Attekmi on Publisher Ad Supply, AI Search, and OpenAI's Missed Forecast

In this episode of The MadTech Podcast, ExchangeWire's head of content, John Still, is joined by Attekmi CEO Roman Vrublivskyi and chief product officer Olena Chudinovych to discuss falling publisher ad supply and OpenAI's ad revenue forecast. The first story this week covers the decline in publisher ad request volumes, driven by zero-click AI search. How can publishers address this, and what is the future of the open web and programmatic in the agentic era? The conversation then explores how the LLM ad market might progress in the next few years, taking into account projected chatbot ad revenues, with OpenAI on pace to miss its own forecast by approximately 90%.Finally, Roman and Olena share more about Attekmi and how they are working to solve the pressing issues they're seeing in ad tech today.•••0:00 Introduction1:37 Publisher ad request volumes fall by up to 41% in Q211:08 OpenAI's ad business on pace to miss own forecast22:11 More on Attekmi and the ad tech industry