Attention – Interest – Desire - Action

Even though the mechanics of sales have changed over the years, the fundamentals remain the same. Now that we’re in lockdown, the art of selling has never been more important. We can use this down-time to hone our sales skills, and in this week’s show, Steven talks you through one of the most tried and trusted methods in his arsenal; a system known as A.I.D.A.   KEY TAKEAWAYS Lockdown can be seen as an opportunity. It’s allowed us to focus our attentions on particular aspects of life, instead of being distracted. Certain words in your sales vocabulary can be instantly powerful. Developing your sales lexicon will give you a vital edge in the 10 - 15 seconds you initially have to snare someone’s attention. Logic and emotion should be linked in any sales pitch. Hook your client with logic, but involve them with emotion. An effective call to action will encourage your client to raise any objections instantly. It’s always best to get these objections out as soon as possible so that you can deal with them swiftly.   BEST MOMENTS ’Sales is everything. Nothing happens without a sales team’ ‘If you lose someone at the outset, you’ll be boxing on the back foot’ ‘Bridge the gap by getting their desire and excitement going’ ’There isn’t really a right or wrong way. It’s about what you believe'   VALUABLE RESOURCES The Steven Sulley Study Podcast    ABOUT THE HOST The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn't be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships. As a person who has made a success in life and also made huge cock-ups I feel I can offer suggestions and tips on how to become successful or at least start your pursuit. My 'Study' has taken resources from reading and education plus being around, my perception, of successful people and I, know a lot of successful people from all walks of life. My 'Study' coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well rounded and successful and I will help you in these key areas too.   CONTACT METHOD Instagram This show was brought to you by Progressive Media