Attention is Currency

Ian Adair, CEO of the Seattle Police Foundation, makes a compelling case for attention-focused fundraising in a noisy world. In this episode of The Beacon Podcast, Ian joins Dr. Stuart Gulley to discuss how mission-driven organizations can move beyond transactional messaging and hold donor attention through relational, value-based storytelling. The takeaway is practical: your board members, staff, donors and volunteers may be among your most powerful storytellers.