Attitude Magazine, Diversity & Cultural Change: Cliff Joannou

We’re joined by Cliff, Editor-in-Chief of Attitude Magazine and Rolling Stone UK, for an honest and insightful conversation about identity, media, community and what it really means to create cultural impact.In this episode, Cliff reflects on his journey through the media industry. From working in queer nightlife magazines to leading some of the most influential publications in the UK. He shares how his early experiences in the LGBTQ+ scene shaped his perspective, and how community, activism and storytelling became central to his work. We explore the evolution of representation in media, from a time when covers were dominated by a narrow idea of masculinity, to a more diverse and inclusive landscape today. Cliff opens up about the responsibility of storytelling, why representation still has a long way to go, and how small shifts in perspective can create real cultural change. He also talks about identity and belonging, growing up in a working-class immigrant family, finding his place within the queer community, and the power of chosen family. From chaotic club culture to quiet moments of “doing nothing”, Cliff reflects on how his relationship and personal life helped him find balance. Follow us on Social Media: TikTok: @AMAABF Instagram: @AMAABF