Attitude with Gratitude: Trailblazer Nominee Vic Rathi on a Lifetime of Innovation

In this episode of Supplement Source, CRN’s Jeff Ventura sits down with Vic Rathi, founder and CEO of Specialty Enzymes & Probiotics and a finalist for CRN’s Annette Dickinson Trailblazer Award.Rathi reflects on more than four decades in the industry, including his early recognition that enzymes and probiotics needed greater scientific understanding and more thoughtful formulation. He discusses the influence of his father—who began producing enzymes in India in the 1950s—and how the industry has evolved from simply adding ingredients to formulations to demanding scientific evidence and proven results.Rathi also shares what continues to fuel his passion for research and innovation, his hopes for the next generation of industry leaders, and the family philosophy that has helped guide his career: “attitude with gratitude.”Listen for a conversation about science, leadership, curiosity and the importance of staying grounded while continuing to push an industry forward.About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.