Attorney Julie O'Neill On FTC Guidelines For Advertisers And Bloggers

The U.S. Federal Trade Commission recently announced changes to its “Guides Concerning the Use of Endorsements and Testimonials in Advertising”. Those changes address endorsements by bloggers and others who accept payment to review a product. Failure to follow the rules can result in substantial fines.In this “Ecommerce Conversation,” Practical Ecommerce’s Kevin Patrick Allen talks with Julie O’Neill, of the Washington D.C. office of the law firm Morrison & Foerster. She’s a former staff attorney for the FTC in New York and offers guidelines pertaining to your business relationship with bloggers and reviewers.