Attorney Marketing: Cracking the Code of AI Search

The days of simply fighting for "Page One" are over. In this episode, PaperStreet Web Design and Marketing explores the radical shift from traditional search results to Answer Engine Optimization (AEO).For law firms in 2026, success isn't only measured by where you rank, but by whether AI models—like Gemini, ChatGPT, and Perplexity—cite you as the definitive authority.Our team break down the new digital landscape for legal marketing, moving beyond basic keywords to focus on digital trust signals and information gain. If your organic traffic has dipped, it’s likely because the AI is grabbing the spotlight—and this episode shows you how to take it back.