Attract More Buyers with Value-Added Programs episode artwork

EPISODE · Oct 27, 2025 · 17 MIN

Attract More Buyers with Value-Added Programs

from Casual Cattle Conversations · host casualcattleconversations

In this episode of the Casual Cattle Conversations podcast, Shaye is joined by Jeananne from the Red Angus Association of America (RAAA) to discuss the advantages of value added programs for cattle producers. The conversation covers the importance of genetic verification, age and source documentation, and the specific benefits of RAAA's programs such as Angus Access and Allied Access. Jeananne explains how these programs boost marketability and premiums for producers, regardless of breed. The discussion also touches on the recent rebranding of the Feeder Calf Certification Program to Angus Access and the transition to electronic ID tags for improved traceability. For more details, listeners are encouraged to check additional resources and contact RAAA directly.  Learn more about RAAA here: https://bit.ly/4iaU6b Find more information and more episodes at https://www.casualcattleconversations.com/  

Episode metadata supplied by the publisher feed · Published Oct 27, 2025

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Attract More Buyers with Value-Added Programs

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