Attracting Dream Clients with Video; strategies for Linkedin and YouTube - Teacher: Alex B Sheridan

every time I review a video, it's literally comes down to is this good enough for my audience? Like, are they gonna get something from this? There's never been a time in my career. As a video marketer or social media marketer where I've sat and said, I've got this figured out.  This is Alex B Sheridan, the video creator that gets millions of views on his LinkedIn content every year. And if you know LinkedIn, you'll know that's not an easy thing to do. Over the past three years, Alex has become synonymous with video edutainment on the platform. And specifically his brand of creative education that leans heavily on humor. Slick editing, excellent video scripting, and deeply educational content. In this lesson we talk with Alex about some of the little known details about his video creation.  You have to treat every day. Like you're starting from zero.  He'll teach us how to create a high performing video on LinkedIn.  Yeah It's about results and inbound leads and clients and, and all that happens. But it's also about, I'm excited for the thrill of getting better.  We learn what it takes to transition from LinkedIn to YouTube.  And even though I had, I'd done well on LinkedIn, I'd done well on TikTok, I hadn't done well on YouTube. And that was like, I had to look myself in the mirror and go, dude, you're the, you're a video person. You do video marketing, social media marketing. You're not doing YouTube, like you haven't even tried to figure it out.  How to overcome your biggest video fears.  but the mindset shouldn't be, what if I post this and it fails? What if I post this and I get rejected? What if I post this and it performs terribly? If we flip the mindset and say,  what it takes to stick with video, even when it's challenging,  I realize that this is not a one month game. Six month game, one year game.  and we discuss a touchy topic that makes Alex say this.  That was a big mistake.  Let's make useful content.  Hello and welcome to the Useful Content Podcast, and today we have a brand new hold on, a returning teacher in the useful content classroom. Alex b Sheridan. Hi Alex. Glad to be here Juma. Thanks for having me, man. Yeah, it's, it's great to have you back. I mean, uh, I, I am constantly amazed by your consistency in putting out video content and the quality of it. And, every time I think about video marketing, especially in the entertainment space, I. Your name is synonymous with that. And your LinkedIn journey has, in my mind, observing it externally has been tremendous. could you, could you tell the people what you do and how you help your clients create useful content? Well, the one-liners that we help B2B service-based companies, turn their video content into a 24 7 sales rep for their business. That's kind of the philosophy, but really what we do, if you break it down practically and just the easiest way to explain it is we do video content and social media strategy training and coaching. Right. And so over the years that you've been doing this now, uh, what has been the thing, the biggest lesson that you've learned with video marketing,  man. I'll tell you one of the biggest things on video content, and I think that most people may, may not expect me to go here, but I think if you wanna get great on video, one of the most underrated aspects is you have to treat every day. Like you're starting from zero. Like there has never been a time juma, and you followed my journey pretty again, pretty closely, and I've followed yours to pretty closely too. There's never been a time in my career. As a video marketer or...