Attracting Inbound Leads through Relationships

Kate Erwin, Social Media Lead at Beam Content, has successfully grown her business through inbound leads, driven by word-of-mouth and referrals. Her key strategy involves prioritizing customer needs over business interests, ensuring sustainable success.About the Pioneer > 00:40Biggest Challenge > 01:52Looking Forward > 03:05100 Pennies > 04:46Final Thoughts > 09:45View the 100 Pennies Game: Click Here!Follow Kate Erwin on LinkedInFollow Manoj Ramnani on LinkedInAbout this PioneerHey, I'm Kate. Content is my life.I started my career as a copywriter at a content farm.Nearly a dozen years later, I'm still a copywriter, but now I take my time to create content that connects people and ideas.I've worked with countless sales tech companies, both full-time and freelance.