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Attracting Pre-Sold Customers

This is an invitation for you to take a close look at your business: where you are now, where you want to go, and… how you’re going to get there. Growth is rarely a straight line going up.

Episode 166 of the The Authority Builder Podcast podcast, hosted by Steve Gordon, titled "Attracting Pre-Sold Customers" was published on April 16, 2020 and runs 38 minutes.

April 16, 2020 ·38m · The Authority Builder Podcast

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This is an invitation for you to take a close look at your business: where you are now, where you want to go, and… how you’re going to get there. Growth is rarely a straight line going up.

This is an invitation for you to take a close look at your business: where you are now, where you want to go, and… how you’re going to get there.

 

Growth is rarely a straight line going up. 

 

But you can give yourself a clearer path to success and sustainable profitability if you fine tune what you’re offering to your target market, who exactly that audience is – it’s much smaller than you think, and how you convince them you are the right choice in a crowded marketplace.

 

It’s all about being unique, which is a much different concept than you may believe.

 

We explore that concept in depth, as well as…

 

  • How much of your expertise you should give away for free 
  • A way to use your marketing to pre-qualify your prospects
  • The best way to differentiate yourself from your competitors (and you are different)
  • Effective ways to “package” your ideas that brings in the right leads
  • And more
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