Attribution and Analytics with Moira Miller

Doug and Moira take a deep dive into the sea of attribution and analytics. Swimming with numbers might not be fun for everyone but in this discussion they share some eye opening stories about navigating client expectations and coming up with a single source of truth.Moira Miller is an organized, motivated, and innovative Marketing Leader with over a decade of agency experience; executing effective marketing strategies, growing businesses, and building impactful teams. She specializes in Saas, Technology (Tech, FinTech, MarTech), Professional Service (B2B, B2C), and mission-based organizations.