Attribution Beyond Vanity Metrics - Heather Roestamadji

Today's episode comes live to you from POSSIBLE, where the ideas move fast, the conversations matter, and the coffee has no chance of surviving. I'm joined by Heather Roestamadji - Director of Growth Strategy at Claritas. Heather sits at the intersection of audience intelligence, AI-driven optimization, and multi-channel measurement, helping brands turn complexity into clarity and data into real business growth. Now with nearly two decades of experience, she knows how to cut through the noise, connect strategy to performance, and answer the question every marketer eventually faces: What's actually working?