Attribution Frameworks with Attribution Gal

What this episode covers

Kate Cook is the Head of Analytics at The Lumery, a marketing and technology consultancy in Melbourne, Australia. But she didn’t start out in data and analytics - she transitioned there from digital marketing. That combination of marketing chops and knack for numbers has proven to be valuable as she leads companies along the attribution journey. Known as “Attribution Gal,” Kate shares her thoughts and frameworks about how companies need to approach this complicated topic. ▶️ Watch this episode on YouTube Links from the show: Kate Cook on LinkedIn Attribution Gal MMM Hub Newsletter Measure Slack Project Measured 5 Minute Fridays

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This episode is 44 minutes long.

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This episode was published on May 10, 2023.

What is this episode about?

Kate Cook is the Head of Analytics at The Lumery, a marketing and technology consultancy in Melbourne, Australia. But she didn’t start out in data and analytics - she transitioned there from digital marketing. That combination of marketing chops and...

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