Attribution: Why It's Important to Understand the Holistic Ecosystems of Ads

In today's episode, I'm going to talk about one of the most important concepts for an online store owner to understand and explain how you can use this to really step into that "business-owner energy" so that you can own your marketing and really know what's working. As an eCommerce marketing coach and holistic marketing strategist, one of the things that I always look at is attribution. Attribution is the process of determining which marketing channels are responsible for driving conversions.  By understanding the holistic ecosystem of the attribution model, you can get a more accurate picture of which channels are actually driving conversions. I hope you enjoy the episode.    Links mentioned in the show:  Google or Facebook Ads, or Both? The difference between search and discovery marketing channels - https://meganwinter.com.au/podcast/episode-35-google-or-facebook-ads-or-both-the-difference-between-search-and-discovery-marketing-channels/ Megan's Instagram - https://www.instagram.com/meganwinter/