Au delà de l’algorithme, réinventer le marketing à l’ère de l’IA générative

from 🌐 DECODE MARKETING · host DECODE MEDIA

Quelle place pour l’IA dans le marketing et d’une manière générale pour les entreprises? Quels sont les défis mais aussi les opportunités que nous offre l’IA générative? Comment la créativité va t elle se conjuguer avec et pour quel champ des possibles ?Autant de questions que nous avons posé à Alban Renard – Directeur Expertise et Innovation CyberCité et Olivier Bertin – Directeur Marketing & Innovation du Groupe Isoskèle.

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Au delà de l’algorithme, réinventer le marketing à l’ère de l’IA générative

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