Auburn vs Baylor Moves to Atlanta: Smar NIL Play or Loss for the Plains?

Auburn’s 2026 season opener vs. Baylor is heading to Atlanta for the Aflac Kickoff Game — and fans are divided. Ike Jones breaks down both sides of the decision: why Auburn made the move, what it means for NIL and recruiting, and why this could be a blueprint for the future of college football.Ike also shares personal reflections from his time at Auburn and his trip to Waco this season, explaining why this move feels like a win for Auburn Athletics — but a loss for the city, state, and the small-town tradition that makes college football special.Topics Covered:Auburn’s official reasoning for the move and NIL strategyHow this benefits Auburn’s NIL positioning long-termWhy the move costs the city of Auburn and the state of Alabama millionsWhether Protective Stadium in Birmingham could’ve been a better optionThe fan experience vs. the business side of college footballHow winning football can reignite donor and fan engagement Learn more about your ad choices. Visit megaphone.fm/adchoices