'Auction Science' - the future of used equipment and asset management - Matt Ackley, Chief Marketing Officer of Ritchie Brothers talks to Peter Haddock

In our latest Podcast With Insight series, we go global with Matt Ackley, Chief Marketing Officer of Ritchie Brothers.  Host Peter Haddock talks to Matt about a whole range of subjects, including how data is being used to create a new approach to used equipment called 'Auction Science'. Want to know when, where and how to sell your equipment or what you will expect to pay for it?  It's all in the future development of sophisticated services that Ritchie Brothers will be rolling out to help buyers and sellers. Peter and Matt also talk about the impact of the pandemic, the acceleration of online and digital tools, as well as the continued investment in physical assets and people. A great example of this is the Ritchie Brothers UK facility in Maltby, which is in the final stages of transformation from the old colliery. But what will happen in the future?   For Ritchie Brothers, it's all about creating new ways of supporting customers, delivering new insights and services, whilst ultimately helping to leverage the value of assets on a global scale. For more information from Ritchie Brothers visit rbauction.com  To get in touch with Content With Media, email [email protected]