Audacious Communications Skills I Learned as a Leader with Roy Osing

Why do you speak? Is it for the sake of speaking, or do you speak as a means to an end? I often say, don't speak to inform; speak to transform, while my guest, Roy Osing, puts it a little differently. He suggests you speak not to the logical side of the brain but the emotional side so you can, as he puts it, "light fires in people."   Takeaways - The value of having an "only" statement - How being different matters - Why you have to know who your customers are - How to get people to join you - The mistake leaders make by delegating speaking - Is speaking a performance?   Resources - BeDifferentOrBeDead.com