Audience Engagement Strategy with WarnerMedia’s Dan Cho

A deliberate focus on making the audience a part of the show is one of the driving forces behind the success of programming across WarnerMedia properties TNT, TBS, and TruTV, which Dan Cho, VP of Social & Digital Marketing, has spearheaded. Live from the #Storyteller Experience stage, Cho joined us to walk through some of the most effective audience engagement strategies (3:31), keys to successfully launching a new show (7:50), and what the future of the media industry looks like (14:24). A full replay of the #Storyteller Experience can be found at >> https://bit.ly/Storyteller-Replay