Audience-Friendly Captions and Hashtags
from Franklin Taggart's Virtual Coffee Break Hosted by Franklin Taggart
Social media captions and hashtags are powerful ways to be found online, but many creative people make common mistakes in how they're used. A musician may be inclined to talk about their composition or recording process and reference the music in their hashtags. [hashtag]musicperformance, [hashtag]Americana, [hashtag]songwriter, [hashtag]originalsong. I suggest the captions and hashtags be more about the audience's story related to the creative work. If I wanted to make my caption and hashtags for my song, Hard to Be a Cowboy, I might want to write it like this: My Uncle Charlie was my [hashtag]boyhoodhero, a real [hashtag]wyomingcowboy who was a [hashtag]familyman, a [hashtag]proudamerican, and a positive [hashtag]malerolemodel. This song is my tribute to him https://youtu.be/z8JgVaJGETg This caption and hashtags give a glimpse of the story of my Uncle and make it visible to the people who may see it in searches for keywords and included hashtags. #marketingtips #creativebusiness #audience
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