Audience question: How do I prioritize my creative work over my practical work?

This week, Jenni and Lindsay answer an audience question they've received three times over: How do you prioritize creative work when "practical" work is demanding your time and energy? They break down why this is actually a false binary: creativity isn't separate from your business or career, it's the engine behind both. From writing books during nap times to drafting a novel in a single month, they share real, unpolished stories of how creative work has fit (imperfectly) into full lives, corporate jobs, and motherhood, and why nonlinear payoff doesn't mean it isn't worth prioritizing. They also get tactical by covering how to structure sacred creative time even with 45 minutes twice a week, how to identify whether you're in ideation, expression, or output mode, and why accountability, containers, and letting the first draft be "really bad" are essential parts of a sustainable creative practice. This episode is a permission slip to stop treating your creativity as a side project and start recognizing it as core to your life force, your business growth, and your ability to show up as your fullest self. Why creativity and "practical" work aren't actually opposites How to build sacred creative time into a packed schedule (even 45–90 min blocks) Identifying which creative phase you're in: ideation, expression, or output Why creative work often pays off nonlinearly — and why that's the point Using accountability and containers to stay consistent with creative projects Letting go of perfectionism to protect your creative momentum How creativity fuels productivity, promotions, and business growth Managing creative guilt and procrastination as a business owner or parent Getting family or partners on board to protect your creative time Why creative expression is essential to mental, emotional, and spiritual health Resources: Jenni's book, The Sustainable Solopreneur (check out the chapter on creativity) The World Builders Collective is now open: https://www.theworldbuilders.co/the-collective Sign up for our October money ceremonies here (free!): https://www.theworldbuilders.co/the-clearing Follow Lindsay on LinkedIn: https://www.linkedin.com/in/lkmacmillan/ Follow Jenni on LinkedIn: https://www.linkedin.com/in/jenni-gritters-a4837329/