Audience Segmentation - Data Collection, Generational Understanding and Target's Pregnancy Scare!

On this episode of The Marketing Show, we get granular with audience segmentation and targeting, with a deep focus on the differences between generations, behavioural data points and digital targeting. Some of the targeting methodologies we analyse include re-targeting, lookalike audiences, direct messaging using 1st party data and sequential targeting. We have two case studies to give insight into how these practices can be utilised from Sonos and Target, which not only display how targeting can be implemented, but also the improved business results these methodologies can cultivate. We're excited to have you along for our learning journey and we hope you enjoy the show. Please hit subscribe and give us a 5 star review on Apple Podcasts if you like this episode.