Audiences, Activation, and Acquisition - Part 2!

Episode 42 of the The Marketing Insider: A Claritas Podcast podcast, hosted by Claritas, titled "Audiences, Activation, and Acquisition - Part 2!" was published on June 28, 2023 and runs 28 minutes.

June 28, 2023 ·28m · The Marketing Insider: A Claritas Podcast

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Summary

If the episode title seems familiar, it's because this episode is a continuation of the one we released a week prior. Guest Don Carli, President and co-founder of Nima Hunter, Inc. had so much to talk about when it came to the topics of audiences, activation, and acquisition that we couldn't limit the conversation to just one podcast. In case you missed it, we're diving into a little bit of who are your best customers and prospects? What does it take to pique their interests and shuffle them down the marketing funnel from awareness to consideration? And how do you convert them to paying customers, clients, or members? What can you expect to hear in part two of this interview?Once you've defined target audiences, how do you convert them?For companies that are going through mergers, acquisitions, and/or rebrands, what types of questions should leadership ask themselves as they transition their brand and customers?How do you ensure adoption of your go-to-market strategy or brand messaging across your entire organization?What are the top ways a brand can do now or in the future to stand out from competitors as they pursue their customer acquisition goals?Listen to part one of Audiences, Activation, and Acquisition: https://claritas.com/claritas-podcast/audiences-activation-and-acquisition/Learn about identity graphs: https://claritas.com/claritas-identity-graph/Connect with Don: https://www.linkedin.com/in/nimahunterLearn more about Nima Hunter, Inc.: https://nimahunter.com/Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Episode Description

If the episode title seems familiar, it's because this episode is a continuation of the one we released a week prior. Guest Don Carli, President and co-founder of Nima Hunter, Inc. had so much to talk about when it came to the topics of audiences, activation, and acquisition that we couldn't limit the conversation to just one podcast. In case you missed it, we're diving into a little bit of who are your best customers and prospects? What does it take to pique their interests and shuffle them down the marketing funnel from awareness to consideration? And how do you convert them to paying customers, clients, or members?

What can you expect to hear in part two of this interview?

Once you've defined target audiences, how do you convert them?
For companies that are going through mergers, acquisitions, and/or rebrands, what types of questions should leadership ask themselves as they transition their brand and customers?
How do you ensure adoption of your go-to-market strategy or brand messaging across your entire organization?
What are the top ways a brand can do now or in the future to stand out from competitors as they pursue their customer acquisition goals?

Listen to part one of Audiences, Activation, and Acquisition: https://claritas.com/claritas-podcast/audiences-activation-and-acquisition/

Learn about identity graphs: https://claritas.com/claritas-identity-graph/

Connect with Don: https://www.linkedin.com/in/nimahunter

Learn more about Nima Hunter, Inc.: https://nimahunter.com/

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/