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Jun 13, 2019 20 min

Audio 22. Inteligencia comercial

from "30 Audios Para Un Cambio"

"El marketing está convirtiéndose en una batalla basada más en la información que en el poder de las ventas" Philip Kotler. Por ello la inteligencia comercial está llamada a ser una herramienta fundamental en el desarrollo de las empresas. "En vez de partir de un producto con potencial de éxito y que se va a probar a través de la investigación de mercados, la inteligencia comercial es el instrumento por excelencia para explorar las necesidades y tendencias insatisfechas de un mercado determinado. Detectar éstas es más económico y por lo tanto más rentable que una investigación de mercados" Eduardo McBride.

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Audio 22. Inteligencia comercial

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Capital Ideas podcast Capital Group Want to learn how professional investors do it? The Capital Ideas podcast brings you the latest investment thinking from Capital Group, one of the world's largest investment management organizations. Each week we'll get inside the minds of portfolio managers, analysts and economists to break down market trends, macroeconomic forces, investing approaches and lessons learned from personal experience. Take 30 minutes and tap into the intellectual capital of Capital Group. Capital Client Group, Inc.All Capital Group trademarks mentioned are owned by The Capital Group Companies, Inc., an affiliated company or fund. All other company and product names mentioned are the property of their respective companies.For full disclosures go to capitalgroup.com/global-disclosures.

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