Audio Branding by Laurence Minsky, Colleen Fahey, Philip Kotler - foreword

https://thebookvoice.com/podcasts/2/audible/97976 to listen full audiobooks. Title: Audio Branding Author: Laurence Minsky, Colleen Fahey, Philip Kotler - foreword Narrator: Jamie Renell Format: mp3 Length: 7 hrs and 57 mins Release date: 05-21-19 Ratings: 4 out of 5 stars, 6 ratings Genres: Advertising Publisher's Summary: Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?