Audio Episode 52 - Ice and Eskimos

I've written before about the sales mindset. But I'd like to expand on this subject with some additional thoughts. Entrepreneurs are always selling whether it's raising money, peddling a product or convincing a new team member to come on board. We've all heard the adage, "he could sell ice to an Eskimo." This conjures up an image of a slick, fast-talking huckster who cons his "marks" into purchasing something they don't really need.