Audio for "Earth Gauge™: Conveying Environmental Information Through the TV Weather Report," Aug 15, 2007

Since 2002, the National Environmental Education Foundation (NEEF) has been working with broadcast meteorologists to add localized environmental content into the most-watched segment of the local news: the weather report. In partnership with the American Meteorological Society (AMS) and others, NEEF is expanding the local weather report beyond the forecast by helping to transform broadcast meteorologists into "station scientists." NEEF’s Earth Gauge™ program provides meteorologists with free, weekly environmental information for use on-air, which makes the connection between the local three-day forecast and environmental impacts in the community, while also giving viewers simple actions to take at home. The program also provides free online courses that provide a basic background on environmental topics, including watersheds. The Earth Gauge™ program, which is currently reaching more than 159 million viewers in 64 media markets, will be discussed as well as how meteorologists incorporate environmental content into their newsweathercasts. To view the slides associated with this audio, please visit http://www.clu-in.org/conf/tio/owegtv_081507/