Audio for "Getting In Step: Developing Your Message and Publicizing it Effectively," Jul 20, 2005 (Part 1 of 2)

Is your message being heard? Is it being heard by the people who need to hear it? What makes people respond to or ignore environmental messages? The key to successful outreach campaigns is targeting your message to specific audiences and getting those audiences to respond to your message. This Webcast will review the basic building blocks for developing effective outreach campaigns with a special focus on the tools needed to identify and research target audiences, develop effective messages that will help achieve your objectives, and identify the most appropriate formats to display your message. The Webcast will also feature strategies and approaches for working with the media to inform and educate the public on various environmental issues. To view the slides associated with this audio, please visit http://www.clu-in.org/conf/tio/gettinginstep_072005/