Audiobook: The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value by Peter Fader, Sarah Toms

Please visit https://thebookvoice.com/podcasts/1/audiobook/384277 to listen full audiobooks. Title: The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value Author: Peter Fader, Sarah Toms Narrator: Steve Menasche Format: Unabridged Audiobook Length: 4 hours 2 minutes Release date: June 11, 2019 Genres: Business & Career Development Publisher's Summary: How did global gaming company Electronic Arts go from being named 'Worst Company in America' to clearing a billion dollars in profit? They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to: develop a customer-centric strategy for your organization; understand the right way to think about customer lifetime value (CLV); finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity; foster a culture that sustains customer centricity; and more.