Bernadette Jiwa - The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One

Please visit https://thebookvoice.com/podcasts/1/audiobook/196391 to listen full audiobooks. Title: The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One Author: Bernadette Jiwa Narrator: Bernadette Jiwa Format: Unabridged Audiobook Length: 3 hours 38 minutes Release date: August 13, 2013 Ratings: Ratings of Book: 4.5 of Total 2 Ratings of Narrator: 4 of Total 1 Genres: Management & Leadership Publisher's Summary: It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you’ve got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand’s story from the inside out. It’s the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don’t behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.