Audi's TT Moment 2.0 & Why Enthusiasts Should Pay Attention

Audi is signaling a reset—and it starts with emotion. In Episode 10 of All-Wheel Driven, host Joe Kucinski is joined by Audi Club North America Executive Director Chris May to unpack what CEO Gernot Döllner calls Audi’s need for a “TT Moment 2.0”—a design-led turning point akin to the original TT’s brand-defining impact in the late ’90s.With a bold new concept car set to debut at IAA Mobility Munich in September, designed under new Audi Head of Design Massimo Frascella and rumored to ride on the Porsche-engineered SSP Sport platform, this could be the emotional, performance-forward revival enthusiasts have been waiting for.But that’s just the start.This episode dives into:• The next-generation TT concept and what it means for Audi’s future• How Audi is recalibrating EV rollouts amid slower U.S. adoption• Rumors of U.S. production and the potential for more enthusiast-focused models• The brand’s broader strategic shift: from minimalist design to hybrid investment and global market realignment• What the community’s saying about Audi’s dramatic product refresh—and why it might pay to wait and see📌 Don’t miss this deep dive into Audi’s most pivotal crossroads since the original TT.🎧 Listen now, and subscribe to All-Wheel Driven for exclusive Audi content and community stories.===================================🎙 All-Wheel Driven is presented by XPEL, the official paint protection film of Audi Club North America.📝 Stay up to date on Audi’s evolution at: ⁠https://audiclubna.org/blog⁠👥 Not yet a member? Join the world's largest community of Audi owners and enthusiasts and unlock access to:• Exclusive events, technical education, and clinics• Discounts on parts, services, and new/leased Audis• Award-winning quarterly print magazine• A passionate network across 32 regional chapters🌐 Learn more and join the Club today: https://audiclubna.org