Audra Broad, President, Broad 360 Marketing | The Jeff Crilley Show

Most people who pitch corporate sponsors get ignored—not because their event isn't worth sponsoring, but because they don't know how to speak the brand's language. Audra Broad has spent over thirty years on the other side of that conversation, and she knows exactly where pitches go wrong. Audra is the President of Broad 360 Marketing. She spent nine years at Walt Disney ABC Radio building a nontraditional revenue department, then went on to manage corporate sponsorships and media for nationally ranked DFW events including Taste Addison, Kaboomtown, and Oktoberfest. She packaged Kaboomtown into a $250,000 Anheuser Busch sponsorship deal and helped raise half a million dollars for Folds of Honor through a regionalized partnership with Albertsons. In this episode, Audra covers:— Why the word "package" kills your credibility with corporate buyers— How to run a proper needs analysis before you ever pitch a brand— The "liquid to lips" principle that drives beer and beverage sponsorships— Her plans to help nonprofits move beyond donor dependency through brand alignment Audra's upcoming two-day live virtual master class, Land Your Next Sponsor Intensive, is designed so attendees leave with real sponsorship opportunities in motion—not just notes. Sign up: https://broad360marketing.com/intensiveLeadHERship Global: http://leadhershipglobal.com