Audrey Dauvet And Darren Talk Intellectual Property and Innovation

from Managing Marketing · host TrinityP3

Audrey Dauvet is a Legal Consultant at E&J Consulting NYC and the podcast Brand & New host for the International Trademark Association. She discusses her experience in developing and protecting innovative ideas and products and shares the challenges of protecting intellectual property globally. She also talks about the rise of non-traditional trademarks such as sound, fragrance and colour and the need for careful consideration when investing in innovation. https://www.trinityp3.com/2020/05/intellectual-property-innovation/

Episode metadata supplied by the publisher feed · Published May 12, 2020

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Audrey Dauvet And Darren Talk Intellectual Property and Innovation

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