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EPISODE · May 19, 2025 · 40 MIN

Augmenting Data and Inferential Frameworks

from Marketing^AI · host Enoch H. Kang

We discuss how augmenting structured data with features from unstructured sources, like text or images, impacts statistical analysis. They propose that while this augmentation can introduce bias through the use of machine learning models for feature extraction, it also leads to a significant reduction in variance due to the richer information available. The text explores whether this variance reduction is substantial enough to overcome the introduced bias, potentially leading to improved control of False Discovery Rate and increased statistical power (reduced Type II errors). Different statistical frameworks, including Prediction-Powered Inference (PPI), Recalibrated PPI (RePPI), and MARS (Missing At Random Structured Data), are presented as methods developed to enable valid and efficient inference despite the complexities introduced by using ML-derived features from unstructured data.

Episode metadata supplied by the publisher feed · Published May 19, 2025

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Augmenting Data and Inferential Frameworks

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