August 12, 2026 - HeyTony SEO Matt Diamante and Family Office Founder Ken Polk

Matt Diamante – Founder of HeyTony and Author of Get Found: The No-Fluff Guide to Ranking Higher and Becoming Your Customers’ First Choice So a lot of people think of SEO as gaming an algorithm or showing up in the blue links or whatever that might be, but I want people to start reframing how they think about SEO where they’re not gaming the algorithm. They’re trying to be genuinely helpful to people. Matt Diamante is an SEO strategist, entrepreneur, educator, and the founder of HeyTony, a digital marketing agency that helps small businesses and entrepreneurs become more visible online. With nearly 15 years of experience in search engine optimization and content strategy, Matt has built HeyTony from the ground up into a successful agency serving clients across a wide range of industries. His approach focuses on creating useful content, earning customer trust, and generating sustainable organic growth without depending entirely on paid advertising. Matt is known for simplifying complex marketing concepts and turning them into practical strategies that business owners can understand and apply. He has taught SEO and digital marketing to more than 30,000 students and built an online audience of hundreds of thousands by consistently sharing straightforward tutorials and actionable advice. His work helps entrepreneurs understand how customers search, create content that answers real questions, and position their businesses as the clear choice within their markets. Matt is the bestselling author of Get Found: The No-Fluff Guide to Ranking Higher and Becoming Your Customers’ First Choice. The book offers business owners a practical roadmap for using SEO to attract customers, establish authority, and create predictable demand. Through HeyTony, his educational programs, and his online content, Matt continues to help businesses adapt to changes in Google, artificial intelligence, and the evolving world of online search. Ken Polk – CEO of Arlington Family Offices and Author of Built on Purpose: Applying the 3 Laws of Purpose to Business, Living, and Giving Your footprint is your blueprint for your legacy. And everybody talks about legacy. I want to leave a legacy. And I say, sir, ma’am, that sounds great, but your character, your footprint, is your blueprint for that. Make no mistake. Ken Polk is the founder and CEO of Arlington Family Offices, one of the nation’s leading multi family wealth management firms, serving fewer than 100 families with more than $17 billion in assets under stewardship. He founded Arlington at just 25 years old and has grown the firm through organic growth and a purpose driven approach to wealth management, without outside capital. A Certified Public Accountant and Certified Financial Planner, Ken has dedicated his career to helping business owners and multigenerational families build lasting legacies by aligning financial success with purpose, stewardship, and long term impact. Ken is the author of Built on Purpose: Applying the 3 Laws of Purpose to Business, Living, and Giving and The Spirit of Wealth Preservation: Leverage Your Finite Life for the Infinite Good. Through his writing and advisory work, he encourages entrepreneurs and family business leaders to build organizations that can thrive beyond their founders by transferring purpose, values, and leadership to future generations. Before founding Arlington Family Offices in 1998, Ken worked as a tax consultant for Deloitte. He earned his bachelor’s degree in accounting and finance from Lipscomb University and lives in Birmingham, Alabama, with his wife, Ashley, and their four children.