August 25th - Circana data shows Canadian prestige hair up 23% signaling scalp and treatment dominance, Henkel's Olaplex playbook, and more

This week in haircare, Circana reports Canadian prestige hair surged 23% in H1 2026 driven by serums and scalp routines, Henkel posts 4.2% organic growth while outlining its Olaplex integration strategy, Kenra executes an aggressive 23-SKU Quebec expansion via Eleganza alongside a fragrance-led hairspray launch, and new format plays arrive from Verb, Living Proof, and OUAI. InSight Feed - Keep the market in sight every Tuesday morning.