August 7, 2026 – Buy then Build Scott Meier and GreenBananaSEO Kevin Roy

Scott G. Meier – CEO of Budsies and Stuffed Animal Pros Human creativity is what differentiates us from the robots. Teachers tell us that when children see an idea or character they created come to life, it short-circuits the thought, ‘I cannot do this,’ and turns it into, ‘Wow, anything is possible.” Scott G. Meier is the CEO of Budsies, Petsies, and Stuffed Animal Pros, leading a family of custom plush brands that transform children’s artwork, cherished pets, and original ideas into personalized stuffed animals enjoyed by customers around the world. Since acquiring and taking over leadership of the company in 2021, Scott has combined creative vision with operational innovation, expanding the business while developing proprietary software, data tools, and AI driven systems that improve manufacturing, e commerce, and customer experience. Before entering the toy industry, Scott spent more than 15 years as a filmmaker, director, executive producer, and showrunner, creating and marketing feature films, documentaries, music videos, and television projects for both English and Spanish speaking audiences. His background in storytelling, content creation, and intellectual property continues to shape his approach to building consumer brands that connect emotionally with customers. Based in Puerto Rico, Scott is passionate about combining creativity with technology to solve business challenges and build products people love. Under his leadership, the Budsies companies have also expanded their community impact through initiatives such as the Budsies Pals Fund, which provides personalized plush companions to children facing serious illness, and the Plushie Replacement Program, which helps families replace treasured stuffed animals lost to disasters. Through innovation, creativity, and purpose driven leadership, Scott continues to redefine what is possible in the custom toy industry. Kevin Roy – CEO/Co-Founder of GreenBananaSEO Every question is usually a problem I have to solve, and that helps me learn more. That’s my favorite thing about this business. Kevin Roy is the Chief Executive Officer and Co-Founder of the digital marketing and search-engine optimization agency GreenBananaSEO, based in Beverly, Massachusetts. Under his leadership the firm has grown into a recognized industry leader serving 1000+ clients across 30+ verticals and has been listed on the Inc. 5000 three years in a row. Kevin built his career around driving profitable growth, new market entry and innovative digital-marketing services for technology, finance, manufacturing, non-profit and defense clients. Early in his career he was working in web and startup marketing, where he leveraged his technical and strategic skills to transition into SEO, SEM and full-scale digital advertising. One of Kevin’s signature contributions to the market was pioneering the “pay-for-performance” SEO model, where clients only pay when defined ranking goals are achieved—shifting risk away from the client and demonstrating the agency’s confidence in its methods. At GreenBananaSEO, Kevin drives a culture of results, transparency and innovation. His agency offers a full arsenal of digital services, SEO, answer-engine optimization (AEO), Google Ads, geo-fencing, programmatic display and web-development, ensuring clients are equipped for the evolving landscape of search and AI-powered discovery. Kevin is committed to advancing the profession of digital marketing, frequently appearing as a guest on podcasts and industry panels exploring topics such as AI in marketing, the 80/20 rule (Pareto principle) in SEO, and the changing nature of search in the era of large-language models. Based in the greater Boston area, Kevin holds the view that success in digital marketing is less about chasing the latest tactic and more about building partnerships, clear value propositions and measurable outcomes. He remains focused on helping ambitious clients scale smarter, faster and more sustainably.