August Aquila: Getting Profits from Marketing | Gear Up for Growth

"Every client interaction is a marketing opportunity."Gear Up for GrowthWith Jean CaragherFor CPA TrendlinesMarketing has evolved from a client acquisition tool to a vital part of a firm's overall strategy. “When we first started marketing firms, it was all about bringing in the client and not worrying about anything else,” says August Aquila of Aquila Global Advisors and author of the new CPA Trendlines practice manual, "MAX: Maximize Productivity, Profitability and Client Retention"Full show notes here | Sample Aquila's newly released "MAX: Maximize Productivity, Profitability and Client Retention" | Buy Now | Learn More | More August Aquila | Gear Up for Growth spotlights the best strategies for smart and efficient growth in today's competitive landscape. More Gear Up for Growth every Friday here | More Capstone Conversations with Jean Caragher every Monday | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts here |“Marketing today should be so integrated into a firm that it can help the firm increase its enterprise value by making the firm more valuable if you decide to sell,” he says. Marketing activities, such as pricing strategies and enhancing client experiences, are essential for firms to differentiate and stay competitive.