EPISODE · Jan 21, 2020 · 43 MIN
Augustine Fou And Darren Discuss The Growing Problem Of Ad Fraud
from Managing Marketing · host TrinityP3
Dr Augustine Fou is an Ad Fraud Investigator at Marketing Sciences Consulting Group. He talks about ad fraud, sharing the scope and the drivers of the problem for the advertising industry and sharing the issues that encourage the growth of ad fraud. He discusses the essential role marketers play in addressing the ad fraud problem, along with the media agencies, ad tech companies and even the private equity investors. He also offers practical solutions for reducing it. https://www.trinityp3.com/2020/01/growing-problem-ad-fraud/
What this episode covers
Dr Augustine Fou is an Ad Fraud Investigator at Marketing Sciences Consulting Group. He talks about ad fraud, sharing the scope and the drivers of the problem for the advertising industry and sharing the issues that encourage the growth of ad fraud. He discusses the essential role marketers play in addressing the ad fraud problem, along with the media agencies, ad tech companies and even the private equity investors. He also offers practical solutions for reducing it. https://www.trinityp3.com/2020/01/growing-problem-ad-fraud/
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Augustine Fou And Darren Discuss The Growing Problem Of Ad Fraud
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