EPISODE · Jan 8, 2026 · 18 MIN
Aurora Heat's business plan for fur
from The North · host Cabin Radio
It's 10 years since Brenda Dragon started Aurora Heat, a Fort Smith-based firm making beaver fur hand warmers and related products.A decade on, the company is targeting people with chilly hands across the continent. Here's how. (Plus: Brenda describes how she's dealing with the stigma fur still attracts in places online.)
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