Aurora Heat's business plan for fur - The North

What this episode covers

It's 10 years since Brenda Dragon started Aurora Heat, a Fort Smith-based firm making beaver fur hand warmers and related products.A decade on, the company is targeting people with chilly hands across the continent. Here's how. (Plus: Brenda describes how she's dealing with the stigma fur still attracts in places online.)

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Frequently Asked Questions

How long is this episode of The North?

This episode is 18 minutes long.

When was this The North episode published?

This episode was published on January 8, 2026.

What is this episode about?

It's 10 years since Brenda Dragon started Aurora Heat, a Fort Smith-based firm making beaver fur hand warmers and related products.A decade on, the company is targeting people with chilly hands across the continent. Here's how. (Plus: Brenda...

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