Aurora James on Her Brilliant (and Heartbreaking) New Memoir, Wildflower

Thought leader, founder, designer, activist, and author Aurora James may be best known as the founder of the accessories and footwear brand Brother Vellies, which has supported artisan communities across Africa and beyond. In 2020, she launched the Fifteen Percent Pledge, a call to action for major corporations to create sustainable and supportive ecosystems for Black-owned business which has signed on companies like Sephora and Nordstrom. On this episode however, she’s here to discuss her highly personal, emotional, and absolutely brilliant memoir, Wildflower. In the book, Aurora shares both beautiful and heartbreaking stories from her childhood to the present day.  Preorder now: https://www.barnesandnoble.com/w/wildflower-aurora-james/1141987008;jsessionid=BF345FD71EF295895AC6677E4DE5B64D.prodny_store01-atgap13?ean=9780593239452&st=AFF&2sid=Random%20House%20Inc_8373827_NA&sourceId=AFFRandom%20House%20Inc