Austin Chiang, MD, MPH: Social Media in Medicine

In this inaugural episode, social media guru, Austin Chiang, MD, MPH, of Jefferson University, joins me to discuss the importance of developing a professional social media presence. He also gives his take on where the field is heading and offers advice for early career physicians looking to get started on various platforms.    Intro :10 How did you decide to develop a professional social media presence? :49 Were you involved in social media as an IM resident? 2:04 Should professional accounts be separate from personal accounts? 2:34 Do you think major associations have developed social media guidelines that may be outdated? 5:15 Can you talk about the #VerifyHealthcare campaign? 6:30 Do you encounter vulnerability or fear of posting something that may be misinterpreted? 9:48 Is there a standardized set of rules for physicians regarding what can and cannot be posted online? 11:30 Are you aware of any rules regarding posting pictures or videos from endoscopy? Are you required to get patient consent? 12:45 What are you working on at the Association for Healthcare Social Media (AHSM)? 14:25 Where do you think social media is going? Where's the next trend? 15:32 Would you suggest physicians open Instagram and Twitter accounts and develop profiles on LinkedIn all at once, or take things slow with one platform at a time? 17:33 Physicians are busy. What tips can you provide for developing creative and thoughtful social media posts? 19:00 What advice would you give to early career physicians who are looking to take this next step into social media? 21:21 Thank you, Dr. Chiang 23:47 Austin Chiang, MD, MPH, is a practicing gastroenterologist, director of the endoscopic bariatric program and chief medical social media officer at the Jefferson Health System in Philadelphia. Follow him on Twitter @AustinChiangMD. We'd love to hear from you! Send your comments/questions to [email protected]. Follow us on Twitter @HealioGastro @sameerkberry