Australia's Fastest Growing Eyewear Empire with Coen Rodgers from RIXX Eyewear

Coen Rodgers is a founder of RIXX Eyewear, one of Australia's fastest-growing independent e-commerce eyewear companies. Being a local Perth boy from Fremantle, Coen talked about his decision to move away from accounting and finance into the world of sunglasses. Coen talks in depth about the challenges and strategies of running an e-commerce business, the importance of planning and adapting to market trends, the role of influencer marketing and how it has shifted, product development, innovation, and what drives him to succeed. RIXX Eyewear - https://rixxeyewear.com.au Follow Coen - www.instagram.com/coenrodgers If you enjoyed the podcast, please subscribe, share, follow and review! Follow the podcast TikTok - ⁠⁠⁠⁠⁠⁠⁠@itsallaboutthegrey⁠⁠⁠⁠⁠⁠⁠ Instagram - ⁠⁠⁠⁠⁠⁠⁠@itsallaboutthegrey ⁠⁠⁠⁠⁠⁠⁠ YouTube - ⁠⁠⁠⁠⁠⁠⁠@itsallaboutthegrey⁠⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠⁠@itsallaboutthegrey⁠⁠⁠'⁠⁠⁠⁠ X - ⁠⁠⁠⁠⁠⁠⁠@allbboutthegrey⁠⁠⁠⁠⁠⁠ Chapters: (00:00) Introduction (01:16) Coen’s Background (02:29) Challenges and Insights in the Eyewear Industry (09:06) The Role of Influencer Marketing (12:44) Day in the Life of an E-commerce Business Owner (15:17) Balancing Work and Personal Life (24:36) Building and Growing an E-commerce Business (26:35) The Tough Reality of Entrepreneurship (29:23) Family Influence on Business Aspirations (31:44) Growth Strategies and Business Plans (33:48) Motivation and the Drive to Succeed (39:14) Planning and Execution in E-commerce (42:59) Closing Comments About the show: Educating the real s#!t about business. It’s easy to manage the black and white, the art is managing the grey.